Projekt Beschreibung

NORLA (Norwegian Literature Abroad) über die Pressekampagne:

„The German PR bureau Literaturtest was hired to assist with press work. In October, 8385 articles about Norway as guest of honour were published in German-language media; there were 1084 radio programmes, 262 TV features and 3256 stories online. In total, Norway as guest of honour was referred to 14 997 times in the German media in October 2019, which, according to Frankfurter Buchmesse, is a record for a guest of honour.“